Suppose you've attracted leads to your website or app. Some of them converted into prospects. You carry on gathering data, but they keep unsubscribing or…
Reaching out to the customers with the right content at the right time through their preferred platform is the key to ensuring a delightful experience.…
Have you realized data’s powerful aspects, or are you in the process? Data is the new king here, so those who own it can multiply…
Summer ’21 was the relaunch of Customer 360 Audience, which brought Salesforce CDP to the forefront. In previous articles, we explained what a CDP consists…
Businesses rely on a plethora of tools to boost brand visibility and customer experience (CX). From pre-sales to post-sales practices, teams use multiple marketing solutions…
Are you considering implementing a top-notch marketing automation platform? Sure, it takes your marketing operations to the next level. But as you start your research, you…
In this day and age, having a next-level marketing tool is crucial if you want to stay ahead of the competition. To do that, you…
Frequent and personalized touchpoints have become essentials in High-Tech Industry, with the more and more digital-savvy workforce taking up the roles in decision-making in the…
What is Salesforce Marketing Cloud? Salesforce Marketing Cloud is a platform that gives marketers a rich set of tools that are specifically designed and hand-selected to effectively interact and manage your…
Salesforce’s Spring ’21 is now here! As always, Salesforce has updated its entire platform in various new and exciting ways to make sure that Salesforce…
The era of digitization is surging with the evolution and advancements of technologies. Gone are the days when businesses used to rely only on a…
