What is the difference between Pardot and Marketing Cloud in Salesforce?

Hello Madhulika,

The core differences between Pardot and Marketing Cloud are:

1. They are designed with different types of businesses in mind: The Pardot platform is designed for business-to-business companies (B2B) whereas the Marketing Cloud is designed for business-to-consumer companies (B2C).

2. Firm Size: The Pardot platform is used for mid-size firms whereas the marketing cloud is used for large size firms.

HI

Pardot:

Pardot is a marketing automation and lead management software that helps you to set up, deploy, and handle online marketing campaigns to boost your company’s revenue.

Pardot is a B2B company that sends out scheduled email campaigns and takes advantage of automation strategies like drip campaigns that keep the company fresh in the collective mind of the business they are marketing to.

Marketing Cloud:

Marketing Cloud is a platform, businesses can easily create and maintain a very strong presence in the social media.

Marketing Cloud client is a B2C company that sends out scheduled email campaigns and utilizes drip automation programs as well as more specialized email services such as transactional emails and triggered emails.

Thanks