All You Need to Know About Salesforce and AWS Alliance
In this article, we will go over the recent Salesforce and AWS collaboration. AWS (Amazon Web Services) and Salesforce, the world's leading AI CRM, recently announced a partnership to provide their solution to more customers worldwide. Salesforce and AWS have just announced new integration capabilities to simplify and safeguard data.
The expanded agreement makes it easier for clients to manage their data across Salesforce and AWS, as well as safely and ethically incorporate the latest generative AI technology into their apps and workflows.
By combining the world's most comprehensive and widely adopted cloud platform with the leading Customer Relationship Management (CRM) offering, customers can leverage fully featured services for computing, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), the Internet of Things (IoT), mobile, security, hybrid, virtual, and augmented reality (VR and AR), media, and application development, deployment, and management.
Customer Benefits from this Partnership
The agreement will increase the connection between AWS and Salesforce products, allowing clients to benefit more easily from the combined value of Salesforce and AWS. Salesforce will now support Amazon Bedrock, a fully managed service that makes foundation models (FMs) from leading AI companies available through a single application programming interface (API).
Amazon Bedrock will be able to power AI-driven apps and workflows in Salesforce via the Einstein Trust Layer as a result of this. Furthermore, Salesforce Data Cloud will be enhanced to allow data sharing with AWS technologies. These Data Cloud interfaces will be governed by new centralized access controls that will enable customers to manage secure user access to Data Cloud information stored in Amazon Simple Storage Service (Amazon S3) at the folder, object, and file levels.
As part of this collaboration, Salesforce will boost its use of AWS, including compute, storage, data, and AI capabilities, enhancing popular services such as Salesforce Data Cloud. AWS will also use more Salesforce products, including Data Cloud.
Don't forget to check out: Salesforce and Google Expand their Partnership
Enhanced Integration this Partnership Includes
"Through this partnership of Salesforce and AWS, each corporation has delivered enormous value to our employees and the clients we serve," said Fawad Ahmad, State Farm's Senior Vice President and Chief Digital Officer. "As these two prominent businesses expand their partnership even further, we anticipate unleashing even more value for the 94 million policies & accounts State Farm serves today."
Customers' Purchasing Options Should be Simplified
Salesforce will begin offering its products on the AWS Marketplace for the first time, including Data Cloud, Service Cloud, Sales Cloud, Industry Clouds, Tableau, MuleSoft, Platform, and Heroku, making it substantially easier for AWS clients to subscribe to and administer Salesforce solutions.
Customers will benefit from a unified view of their IT spending, simplified procurement processes, and flexible options such as private pricing and consolidated billing via AWS, allowing them to exploit pre-approved budgets and improve business performance.
Improve Customer Experience Through Unified Data Management
AWS and Salesforce are collaborating to develop Data Cloud, which will provide consumers with a comprehensive, versatile, and secure Software-as-a-Service (SaaS) data platform. Because of the new Zero-ETL interfaces, customers no longer need to construct their own ETL pipelines between Data Cloud and AWS data services.
As a result, clients can connect all of their data quickly and seamlessly to offer faster and more accurate insights, projections, and more powerful applications. Customers will also be able to use Data Cloud to run code for data processing tasks such as complex transformations, calculated insights, data triggers, or user-defined functions, which will be powered by AWS compute services such as Amazon Elastic Compute Cloud (Amazon EC2), Amazon Elastic Kubernetes Service (Amazon EKS), and AWS Lambda.
Check out another amazing blog here by Cloudmetic here: Salesforce Artificial Intelligence for Sales Cloud to Increase Productivity and Growth
Salesforce Einstein will benefit from AWS Data and AI Services
Customers will be able to create bespoke prompt templates based on their data using new solutions such as the Einstein Copilot Studio's Salesforce Prompt Builder. Customers can offer their favorite FMs personalized prompt templates, which will contain top models stored on Amazon Bedrock.
Customers will be able to securely use retrieval-augmented generation (RAG) techniques with models from AI21 Labs, Amazon, Anthropic, Cohere, Meta, and Stability AI.
Service Cloud and Amazon Connect Provide Seamless Customer Service
Salesforce and AWS are integrating Amazon Connect Chat to Service Cloud Digital Engagement and Amazon Connect forecasting, capacity planning, and agent scheduling to Service Cloud Voice to enhance the Salesforce Service Cloud Omnichannel supervisor experience.
Conclusion
So, this concludes this essay; we have practically covered all of the planned features of this recent Salesforce and AWS cooperation. Follow us at CloudMetic Solutions for additional information and to stay up to speed on all Salesforce upgrades.
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