Marc Benioff talks Salesforce - AT&T deal, office health safety and online media regulation

Credits : CNBC Television

Salesforce’s Customer 360 will enable AT&T to deliver highly-tailored customer experiences seamlessly across retail, marketing, online, business, and more. AT&T will utilize Salesforce’s entire portfolio of technology, including Sales Cloud and Service Cloud to empower their retail associates with a 360-degree view of every customer interaction; MuleSoft to connect their various back-end systems; Tableau to analyze data and better understand customers’ preferences; Einstein to serve more intelligent and personalized recommendations and route support cases; and professional services, which when combined with Salesforce Customer 360, will accelerate AT&T's customer experience vision.

"We have to evaluate how all of these organizations are regulated," Salesforce CEO Marc Benioff said. Watch the video to hear what Marc has to say.


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