Getting Business Insights From Telephony Data in Salesforce

Credits : Ian Moyse

Big Data, Data Analytics and Data mining are big terms that often sound like they are only for the ‘giant corporation‘ and put people off of the actual doing. Getting clear business insights often feels like a mountain to climb. CRM data is typically used to show the data created by the salespeople, thus you only get a view based on what they record and how they record it (ie using the right fields is key), and put all the weight on the Salespeople’s shoulders. With Telephony, you can make your sales people more efficient and ease their burden, whilst getting more data insights than before.

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