AMPscript Lookup - Salesforce Marketing Cloud Functions in 5 minutes

Credits : Cameron Robert

Salesforce Marketing Cloud functions in 5 minutes!
In this video, Cameron Robert shows how Lookup() works in Salesforce Marketing Cloud using some helpful visuals to explain the concept.

Key Moments:

  • Introduction (0:00)
  • AMPscript Lookup Documentation (0:16)
  • AMPscript Lookup Example Code (1:59)
  • AMPscript Lookup Strengths & Weaknesses (2:41)
  • Summary (3:13)

Code Snippets & Data Samples used in this video:

Salesforce Documentation:


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