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Why should we use Salesforce Marketing Cloud when we can send emails using workflow and process builder?
Why should we use Salesforce Marketing Cloud when we can send emails using workflow and process builder?
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2 Replies
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Hello,
We use marketing cloud because of following advantages:-
- Flexible subscription model
- Email, mobile, and web marketing
- Social media marketing
- Scalable advertising
- Business-to-business (B2B) marketing automation
Thanks.
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Hi,
There are limitation in workflow, process builder and apex which is less in marketing cloud.
Hope this helps.
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