Activity Forums Salesforce® Discussions What is the text email template drawback in Salesforce?

  • What is the text email template drawback in Salesforce?

  • Parul

    August 16, 2018 at 7:13 am

    What is the text email template drawback in Salesforce?

  • madhulika shah

    August 16, 2018 at 9:03 am

    Hi Parul,

    Drawbacks of email template are:

    • You cannot track open rates in Plain text emails.
    • Colours and graphics can’t be used, which means that the email will lack visual impact.
    • People scan emails, which is harder to do with text-only emails – will your call to action stand out?
  • shariq

    September 16, 2018 at 10:57 am


    Disadvantages - 

    • You can't count the number that is how many time it opened.
    • You can't use colors to give a visual impact.
    • Scanning is harder in this template

    To add more -

    If you run into formatting issues with HTML Email Templates, you may want to use text emails. You can still use HTML Solutions with this and the email will look the same across all email services.  Frequently HTML emails are interpreted differently by different email services, thus resulting in ugly formatting.  When using Letterhead email templates, you do not have the ability to use HTML code in the text body, thus resulting in awkward formatting in some email services.  You can fix this problem by either using custom email templates which allow HTML coding throughout the email, but do not allow for on the fly changes when users access the template, or you can use text emails.  Text emails still work with HTML templates when being sent from a Case as long as you use this merge field for the solution description: {!Case.Solution_Description}.

    Text version of Templates are used for Email clients that only accept text emails.

    Hope this helps.

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