Activity Forums Salesforce® Discussions What is the lead conversion process in salesforce?

  • Manpreet

    May 10, 2017 at 4:56 am

    Hi saurabh,

    When you convert leads, Salesforce creates accounts, contacts, and, opportunities using information from the leads you’re converting. Salesforce moves any campaign members to the new contacts, and the leads become read-only records. If existing accounts and contacts share the names specified on the leads, you can choose to update the existing accounts and contacts. Salesforce adds information from the lead into empty fields; Salesforce does not overwrite existing account and contact data.

    All open and closed activities from the leads are attached to the accounts, contacts, and opportunities. You can assign the owners of these new records, and schedule follow-up tasks. When you assign new owners, only the open activities are assigned to the new owner. If you have custom lead fields, that information can be inserted into custom account, contact, or opportunity fields. Your admin can also set up your custom lead fields to populate custom account, contact, and opportunity fields automatically. You can’t view converted leads, unless your admin has assigned you the "View and Edit Converted Leads" permission. However, converted leads do appear in lead reports. Salesforce updates the Last Modified Date and Last Modified By system fields on converted leads when picklist values included on converted leads are changed.

    Once converted, a lead record is no longer searchable, unless your admin has assigned you the "View and Edit Converted Leads" permission. The new account, contact, or opportunity record created from the converted lead is searchable.


  • Kritik

    November 16, 2022 at 8:20 am

    Salesforce provides a way to convert leads into opportunities, accounts, and contacts through its Lead Conversion tool. The steps demonstrate how anyone can easily convert a lead in Salesforce.

  • Emily

    November 30, 2022 at 6:55 am

    Basically, lead conversion means converting your potential clients into existing customers, accounts, contacts, or opportunities.With the information from the lead you're converting, Salesforce creates an account, a contact, and an opportunity. Salesforce would associate the campaign member record with the new contact if the lead were also a campaign member. As soon as the lead is converted, it becomes a read-only record.

  • Shuvam

    May 31, 2023 at 3:27 am

    Hey Saurabh,
    Lead conversion in Salesforce is a neat process! It happens when a lead has been qualified as an opportunity for business. Here's how it generally works:

    1. Qualify the Lead: You evaluate the lead based on the info you've got (company size, need for your product, etc.). If they seem ready to do business, it's time to convert.
    2. Convert the Lead: When you convert, Salesforce creates a new account, contact, and opportunity record. If matching records already exist, you can choose to merge the lead into those.
    3. Map Custom Fields: If you have custom fields on the Lead object, ensure they're mapped to custom fields on Account, Contact, or Opportunity. This ensures the data carries over during conversion.

    And that's the essence of it. Converting leads is like harvesting ripe fruit. Good luck with your conversions!

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