Activity Forums Salesforce Discussions what is the Difference between Pardot or Marketing Cloud in Salesforce?

  • what is the Difference between Pardot or Marketing Cloud in Salesforce?

  • Yogesh

    Member
    September 5, 2019 at 3:36 pm

    i have to know use cases for both the tools.

  • Laveena

    Member
    September 6, 2019 at 5:12 am

    Hi Yogesh,

    The key distinction between these two services is, the marketing cloud is optimized for B2C companies and Salesforce Pardot is for B2B. Wherein Pardot is a lead marketing automation system that allows you to reach potential clients through a number of ways like social media and paid marketing, the Marketing Cloud is a provider of digital marketing automation and analytics software and services.

    Thanks

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