What is Dynamic Content in Salesforce Marketing Cloud?

Use Marketing Cloud Content Builder to create dynamic content to deliver a targeted message to an audience. Dynamic content lets you define attributes to content, making the information your subscribers receive more relevant.

If you include dynamic content in your email that is based on data in a data extension, ensure that you send the email to the same data extension that you based the rules on or to a data extension that contains fields with the exact same names as the data extension fields use in the dynamic content rules.

Always upload the content you want to use before you create dynamic content. If you choose to make local copies of content blocks, update the dynamic content block in emails and saved dynamic content when you edit content already used in dynamic content.

Dynamic content is content that displays in a content area according to the rules that you define based on the subscriber's attributes or data extension column values. By using dynamic content, you can ensure that a more-tailored message is reaching your targeted audience.

For example, as a clothing advertiser, you can display women's clothing information in the content area for all the females on your subscriber list and men's clothing for all the males on your subscriber list; however, dynamic content can be much more specific.

Dynamic content can be used in any type of email other than text-based email messages. The dynamic content area uses the formatting (for example, background color and border design) defined for whichever selected content being used.

In addition, default content is the content you specify in the Default Content field. This content displays when a subscriber does not meet a rule you created.