Salesforce CRM vs. SAP CRM- Which One is Better?

Both SAP and Salesforce are leaders in the CRM industry, belonging to the top 10 vendors in the market. Salesforce has the bigger market share between the two, but SAP is eager to expand and fill in the gaps in software services that current CRM providers fail to provide customers.

Before, the main difference between SAP and Salesforce was their mode of deployment. SAP began as an on-premise software, while Salesforce started early in the cloud. Salesforce is one of the first companies that started Software-as-a-Service, and until now leads in the foray into cloud-based business applications. This situation, however, has changed a bit since SAP entered cloud-based services a couple of years ago.

As such, the main differences between SAP and Salesforce today would be the following, based on customer reviews:

User experience. Customers say that SF has a better UI and a more efficient design compared to SAP.
Scope of solutions. Leveling up Salesforce functionalities depends on the integrations that can be done with the platform, like CTI add-ons for contact centers and marketing apps. SAP, on the other hand, offers end-to-end solutions as shown by its complete ERP/CRM package, making it a one-stop shop for your business software needs.
Pricing. SF asks for a higher premium than SAP.
Salesforce and SAP are both highly regarded in the CRM market, and I think that’s because both companies are always innovating and adapting to customer needs.

SAP CEO Bill McDermott is hoping the addition of robotics process automation to their product can help it win more customers, but SF isn’t staying complacent. In fact, SF acquired MuleSoft recently to boost its own network capabilities. This tough competition among CRM vendors will definitely get even tougher. On the upside, the competition will force companies to continue creating better software products for customers.