Business-to-business sales, often referred to as simply B2B, used to be much less complex. But now, there is a lot that goes into these quotes before the sale can even happen, which means any software that lends its insight into these quotes must do a whole lot more. CPQ software is so popular because it does just that.
CPQ is expected to get a boost of about 20 percent in market share in the next year or two. What’s so unique about configure-price-quote (CPQ) software, as this is known, is that it links a lot of data from start to finish, and it standardizes that data so that different salespeople are using the same information to churn out the quotes that they need. Because of the reliability of the setups of these types of software, it’s also great for helping to eliminate mistakes on the part of salespeople. This Salesforce graphic explains it even more.