Salesforce Einstein Discovery

Salesforce Einstein Discovery

Einstein Discovery

Einstein Discovery was originally developed by BeyondCore. It became part of an Analytics Cloud when Salesforce purchased the company. Einstein Discovery works with the same data you do, whether the data is in Salesforce, a CSV file, Hadoop, Heroku Postgres, SAP, or any number of databases. After importing the relevant data, Einstein Discovery does the rest work for us.

Luckily for us, we have Einstein Discovery. Not only does it quickly analyze huge amounts of data to explain causes, but it also suggests fixes and predicts what happens if we don’t change anything.

Through Einstein Discovery we can predict the reasons and the solutions of the following questions:

  • What happened?
  • Why did it happen?
  • What changed over time?
  • What could happen?
  • How can I improve it?


Understand What Happened Insights

The first insights presented are about what happened. These descriptive insights are the primary insights in your story. Let's start by looking at the first insight into your story. This insight has a bar graph. There’s also a detailed explanation under the graph.

View the First-Order Analysis:  This type of insight examines how one variable explains the variation of the outcome variable. It is called a first-order analysis.

Under the graph, the average, difference from overall, standard deviation, and count for that category are displayed.

  • Average:  The sum of every value in the category, divided by the number of values (count).
  • Difference From Overall:  It shows you how far above or below the average the category is. If the number is negative, it's below average.
  • Standard deviation:  It gives you an idea of how many items in the category differ from the average.
  • Count:  Number of things that are in the category.

View a Second-Order Analysis:  The type of insight, with a two-variable combination, is called a second-order analysis. It compares how much multiple variables explain variation in the outcome variable.

Understand Why It Happened Insights

These insights give you a deeper understanding of the reasons behind a resulting outcome. They even tell you about an important factor or the combination of factors that are correlated to insight on what happened. Also, they explore the difference between the subset of data you are looking for and rest other data available.

Understand What Could Happen Insights

These insights are an exciting type of insight i.e. predictive insights. These insights help you make smart and calculated decisions about what can happen in future transactions. What Could Happen insights, show you the probable outcome of future events?

There are two kinds of What Could Happen insights:

  • Choice Of insights predicts each possible outcome for the factor that you choose.
  • Predicted insights show you the details behind a single predicted outcome.

Choice Of insights gives you a summary of predicted outcomes, letting you quickly decide which insights are the most interesting. Then, you can use Predicted insights to get more details about a single possible outcome.

Understand What Changed Over Time Insights

What Changed Over Time insights are another type of descriptive insight. These are ordered by the categories that experienced the greatest change between the previous period and the most recent period.

Understand How can I improve its insights

How can I improve it insight are a special type of insight where it helps to reflect on the piece of improvements needed for achieving better growth.

Einstein Discovery Story:

A collection of graphs, statistical analysis, and text that helps you better understand the relationships between a business-relevant metric and the variables that influence that metric.

After getting all the insights and adding all required insights in series we have an option of share and export the context.


In the share and export area we have further two options to share and export shown in the given images below.


We can further export the list of all insights in three formats

  • PowerPoint Presentation
  • Word Document
  • Einstein Analysis


Note: If you want to try out Postgres for importing data, we recommend Heroku Postgres. It is a fully-managed SQL database-as-a-service running by Heroku, now a Salesforce company. For more information, visit

Hands-On Overview About Einstein Discovery

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