What is Duplicate Management in Salesforce?

Hi Shradha,

Maintaining clean and accurate data is one of the most important things you can do to help your organization get the most out of Salesforce, so we’re excited to introduce Data.com Duplicate Management. Now you can control whether and when you allow users to create duplicate records inside Salesforce; customize the logic that’s used to identify duplicates; and create reports on the duplicates you do allow users to save.

Duplicate Management helps you and your sales teams quickly and easily manage duplicates for Business accounts
Contacts
Leads
Person accounts
Records created from custom objects
It’s highly configurable, and offers you far more than just exact detection and matching logic.

Our standard matching detects potential duplicate records based on exact matches, such as two contacts with the same name, Margaret Chan.

Available in: Professional, Enterprise, Performance, Unlimited, and Developer Editions

Thanks.

Hello Shradha

1. A Matching Rule Compares Records and Detects Duplicates:The matching rule specified in a duplicate rule or job can compare records on the same object, such as leads, or one other object. For example, a rule can compare leads that duplicate contacts.

2. A Duplicate Rule or Job Handles Duplicates Duplicates can be detected when a sales rep creates, clones, or edits a record and a duplicate rule runs, or when you run a duplicate job. They can also be detected as part of other processes, such as importing or an API.

3. Sets and Reports List Duplicates Found Duplicate record sets list the duplicates found when duplicate rules or jobs run. Reports of duplicates are generated from these sets.