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What is tofu MoFu and BoFu in Salesforce?
What is tofu MoFu and BoFu in Salesforce?
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2 Replies
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For marketers, TOFU stands for top-of-funnel. MOFU is shorthand for middle-of-funnel, and BOFU — you guessed it — stands for bottom-of-funnel. ... Each of these acronyms contains a whole set of goals and best practices that help marketers craft and execute campaigns.
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TOFU stands for top-of-funnel. MOFU is shorthand for middle-of-funnel, and BOFU — you guessed it — stands for bottom-of-funnel. ... Each of these acronyms contains a whole set of goals and best practices that help marketers craft and execute campaigns.
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