What is the use of TOFU and BOFU in Salesforce?

For marketers, TOFU stands for top-of-funnel. MOFU is shorthand for middle-of-funnel, and BOFU — you guessed it — stands for bottom-of-funnel. The funnel is a simple way of mapping how people interact with your brand, all the way from the first time they hear your company’s name to the day they become loyal customers.