[James Backword]

In CRM terminology, the CRM lifecycle is a notion that covers all processes and activities, starting from attracting new customers to selling them a product and providing services. The CRM system supports all of these customer-related activities with its marketing, sales and customer support functionality. Marketing tools help to develop the awareness of the company's products and services, generate leads and increase customer loyalty. On the other hand, sales features are focused on converting interested prospects into actual customers. And finally, customer support functionality allows businesses to provide timely resolution to customer problems and as a result increase retention. If you're interested in better understanding the CRM terminology, you can check out this glossary for more terms.