What is Salesforce Customer 360?

According to our State of the Connected Customer report, 76% of customers expect consistent interactions across departments. However, 54% say it often feels like sales, service, and marketing don’t share information.

Salesforce Customer 360 is an integrated CRM platform that solves this challenge by connecting your departments and customer data. Everyone gets a single, shared view of your customers. Think of it as a circle of information about the customer, with the customer in the centre.

So, if a customer calls your service team about a product issue, there’s no need for the service to ask the customer for their purchase details. With Salesforce Customer 360, service can easily look up the information that sales keyed in when the customer made their purchase. Service can then respond fast to customer needs.

Read the infographic below to learn more about the benefits of using Salesforce Customer 360.


This post originally appeared on the A.U.-version of the Salesforce blog.


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