Salesforce is a CRM platform that allows small businesses to manage all of their sales, marketing and customer service communications in one place. Launched back in 1999, it has become one of the most popular platforms of its kind. Part of the reason that Salesforce has become so widely used is the ability to completely customize the experience through the use of third party apps.
The marketplace features apps for managing marketing processes, accessing analytical data, scheduling and more. To access these apps, you can browse or search within the AppExchange marketplace and then purchase or download the ones you want to use right from the site. If you’re looking to add some new apps to your Salesforce experience, here are some top choices to consider.