Salesforce Product Development

theCodery - A Featured Salesforce Product Development Outsourcer (PDO)

theCodery is now a featured Salesforce PDO and we are proud to share this news with our clients!

You might be wondering though, what is a PDO exactly? What does this mean and how did theCodery achieve this? We are happy to explain this awesomeness in our blog post today. Please sit back, relax, and enjoy reading about what exactly it is we do and how we do it.

What is a PDO?

A PDO is a Product Development Outsourcer. First, let’s take a look at the definitions of Product Development and Outsourcing.

According to Productplan, “Product Development typically refers to all of the stages involved in bringing a product from concept or idea, through market release and beyond.”

According to Investopedia, “Outsourcing is the business practice of hiring a party outside a company to perform services and create goods that traditionally were performed in-house by the company's own employees and staff.”

“Product Development Outsourcers (PDOs) represent a broad spectrum of Consulting Partners and vendors with expertise in building commercial apps, as well as other valuable services like training, funding, marketing, or selling your app.”  theCodery is a Salesforce Partner and a PDO Certified Navigator. This means we can help clients implement their systems, applications, and data into Salesforce in order to improve their user experience and efficiency in Salesforce.

As a PDO specifically, theCodery has deep experience bringing managed packages through the entire, end-to-end ISV and AppExchange (security review) process. This is specialized knowledge, rare to find.

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The best PDOs, and you’ll find these tactics used at theCodery, help their burgeoning ISV clients validate their idea so that it has the best chance of achieving product/market fit. It starts with asking questions and then developing market analysis to generate evidence that the answers are as accurate as possible.

Some of those questions include:

  • What business problem are we solving?

  • For whom are we solving it? Why are we solving it now?

  • What alternatives are out there in the market?

  • What happens if this problem doesn’t get solved?

  • How will we get this product to market?

 Thinking about Product Management through a lens of Salesforce Architecture and AppExchange go to market strategy is the superpower that working with a PDO grants you.

We (theCodery) “can help architect & design a commercial app, tackle specific areas of your build (like third-party integrations), or simply augment your own development team.” Many folks get frustrated when trying to do these things in Salesforce by themselves. This is true not just for your Salesforce implementation, this is especially true for product development work for ISVs and for the AppExchange. Navigating these elements of Salesforce is especially tricky because it’s an entirely different setup and requires a complete paradigm shift from traditional single org development. That’s where we come in and help.

How did theCodery do this?

Our team at theCodery is made up of certified Salesforce professionals who have combined decades of experience in Salesforce, AppExchange, Product Management Executives, and more. Having a team with this much experience and expertise gives us a huge advantage in knowing how exactly to dive into a project and find the solution.

There are certain characteristics present in a team of Salesforce professionals such as ours. We value communication with the client and with each other. Our tasks are prioritized strategically to get the job done in a timely manner for the client while also focusing on accuracy and delivering an amazing user experience for the client who will be using the product on the other end.

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Prior to building, we de-risk the product development process through a service we provide called Rapid Enhanced Discovery (RED). During a RED session with the client, we eliminate the uncertainty of product design, budget, and timeline by completing a full, end-to-end prototype, with a detailed project plan, certified ready to build by theCodery.

This process ensures on-time, on-budget delivery of a high-quality product that end-users and customers will love. Most importantly, this gives the client peace of mind that we are a partner who knows exactly how to address their problem and how to find a solution for them.


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