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The term "accessibility" has taken center stage over the past decade, representing a fundamental shift in how we view and interact with digital platforms. It…
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This article explores Salesforce Marketing Cloud, the exclusive Einstein-powered marketing platform built on the world's most trusted CRM. Designed to foster lasting customer relationships, it…
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In today's data-driven world, the fusion of artificial intelligence (AI) with customer relationship management (CRM) is transforming the landscape of customer service, engagement, and retention.…
Salesforce CRM can be very valuable for travel companies. The travel industry involves numerous interactions with customers, suppliers, partners and travelers, which requires the use…
In the ever-evolving world of e-commerce, staying ahead of the competition and delivering exceptional customer experiences is critical. With the advent of Salesforce Commerce Cloud,…
Since its release in November 2022, Chat GPT has become a buzzword - over a million people signed up to use it in just five…
Duplicate records can be a headache for any Salesforce admin or user. Not only do they clutter up the database and make it difficult to…
Platform events are an essential part of the Salesforce platform. These events are custom-defined objects that enable real-time data sharing among different Salesforce components and…
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