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What are Activities in Salesforce Marketing Cloud?
What are Activities in Salesforce Marketing Cloud?
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2 Replies
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Activities consist of Tasks and Events . When you go to edit them in Setup to view fields, they are subdivided into Task Fields and Event Fields. But then if you want to add a custom field, it is under Activity Custom Fields. Not the most intuitive. Basically Tasks and Events function like record types for Activities, except they are not set up as Record Types.
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Activities perform specific actions like transferring or extracting data, or sending an email. Activities are the building blocks of an automation. Please refer the below link to understand each and every activity associated-
https://help.salesforce.com/articleView?id=mc_jb_activities_reference.htm&type=5
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