Salesforce is the world’s #1 customer relationship management (CRM) platform. Salesforce allows sales reps to see everything about a customer in one place and provide high-tech, high-touch customer service. CRM is the largest and fastest-growing enterprise application software category and a CRM system that provides a clear overview of a company’s interactions with its customers.
Under the hood, Salesforce is a very well-designed, cloud-based software development platform with roots in Java and object-oriented database design. Salesforce’s development language, Apex, is a strongly typed, object-oriented programming language that allows developers to execute flow and transaction control statements in the cloud in close coordination with Salesforce’s client-side API, named Lightning. Using syntax that looks like Java and acts like database stored procedures, Apex enables developers to add customized business logic and business data objects to a robust, ready-made CRM platform. Salesforce is a high-security, highly reliable business development environment that is a joy to develop on.
In this Tech Talk, we give some highlights of Salesforce development, explore Salesforce career opportunities, and answer questions about working in the non-profit sector.