Pardot vs Marketing Cloud: What's The Difference?

There are different functions of each Salesforce product according to the use cases. Many businesses get confused between Salesforce Pardot and Marketing cloud. Pardot is positioned for B2B marketing specifically, so its strengths lie with aligning marketing and sales, lead management and automated actions, as well as marketing campaigns. Marketing Cloud offers greater capabilities when it comes to social media marketing and advertising, plus SMS campaigns. Here are a few discussed points about the what’s difference between Pardot and the Marketing cloud.


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