Learn campaign basics to help you plan your marketing strategy.
In this video, Pardot experts guide you in:
- Defining campaigns in Pardot and Salesforce
- How marketers use campaigns to plan and track their efforts
- A live demo on creating campaigns in Salesforce, including the campaign object, campaign members, campaign member status, campaign hierarchies, and ROI reporting
The video briefly addresses Connected Campaigns, which can be discussed in more detail on the optional individual follow-up call available to Pardot Premier and Signature Success Plan customers.