AMPscript Personalised Subject Lines in Salesforce Marketing Cloud

Cameron Robert from Datarati demonstrates how to use Subscriber Data and AMPscript to personalize your email Subject Lines in Salesforce Marketing Cloud.

What you'll learn:
» How to Reference Subscriber Values using AMPscript in Salesforce Marketing Cloud
» How to use AMPscript to add Subscriber Personalisation to a Subject Line
» How to use IIF() Statements to validate Subscriber Data
» How to lookup data in related Data Extensions

-Introduction: (0:00)
-Adding a Subscriber Name to the Subject Line: (0:38)
-Adding Name validation and fall-back: (1:55)
-Using an AMPscript block to set a value for the Subject Line: (3:27)
-Using Lookup to return related data for use in the Subject Line: (5:27)
-Summary: (7:40)