AMPscript Case Functions - Salesforce Marketing Cloud Functions in 5 minutes

Credits : Cameron Robert

Cameron Robert steps through how to use the Upper, Lower and Proper Case Functions in AMPscript. Cameron also takes a closer look at the ProperCase function to show how Marketing Cloud's interpretation of proper case can affect your personalisation.

Key Moments:

  • Introduction to AMPscript Case Functions (0:00)
  • Case Function Documentation (0:38)
  • Case Function Example Code (1:06)
  • When to use Case Functions (1:31)
  • ProperCase Formatting (2:54)
  • Summary (3:51)


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