Cameron Robert steps through how to use the Upper, Lower and Proper Case Functions in AMPscript. Cameron also takes a closer look at the ProperCase function to show how Marketing Cloud's interpretation of proper case can affect your personalisation.
- Introduction to AMPscript Case Functions (0:00)
- Case Function Documentation (0:38)
- Case Function Example Code (1:06)
- When to use Case Functions (1:31)
- ProperCase Formatting (2:54)
- Summary (3:51)