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Activity › Forums › Salesforce® Discussions › What is AMPscript in Salesforce?

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  • Prachi

    Member
    July 18, 2018 at 9:15 AM

    Hello Madhulika,

    AMPscript is a scripting language that we can implant within HTML emails, text emails, landing pages, SMS messages etc. AMPscript can also interact with your data extensions. Use AMPscript to include information from our data extensions in our messages and to update data extensions with information from our landing pages. The Marketing Cloud application handles all AMPscript calls at the end of the email send.

  • Anjali

    Member
    September 4, 2018 at 11:10 AM

    Hi Madhulika

    AMPscript is a scripting language that you can embed within HTML emails, text emails, landing pages, SMS messages, and push notifications from MobilePush. The system processes the script at the point where you include it in the message to render content on a subscriber-by-subscriber basis. The Marketing Cloud application handles all AMPscript calls at the end of the email send.

    AMPscript can also interact with your data extensions. Use AMPscript to include information from your data extensions in your messages and to update data extensions with information from your landing pages.

    Use AMPscript to process information and include information from your data extensions in the body of your messages and landing pages to provide advanced personalization for the subscribers.

  • shariq

    Member
    September 17, 2018 at 9:25 PM

    Hi,

    To add more into this -

    • AMPscript simply and efficiently handles inline personalization or simple IF ELSE statements.
    • AMPscript better handles use cases, where each subscriber needs to see unique content, than SSJS.
    • AMPscript has a shorter learning curve than SSJS for users new to scripting languages in general.
    • A great deal of people already know JavaScript and can immediately apply that knowledge to Marketing Cloud
    • In general, the vast majority of users can handle the tasks they need to perform using AMPscript. Use Core library SSJS functions only to accomplish tasks on landing pages where AMPscript does not provide appropriate functions. Platform SSJS functions can handle messaging tasks as well as landing pages and applications.

    Hope this helps.

  • Parul

    Member
    September 18, 2018 at 4:36 AM

    Hi

    With AMPScript, a Salesforce ExactTarget Marketing Cloud developer language used to dynamically insert content into emails, landing pages, mobile and push notifications.

    AMPscript is a scripting language that you can embed within HTML emails, text emails, landing pages, SMS messages, and push notifications from MobilePush. The system processes the script at the point where you include it in the message to render content on a subscriber-by-subscriber basis. The Marketing Cloud application handles all AMPscript calls at the end of the email send.

    AMPscript can also interact with your data extensions. Use AMPscript to include information from your data extensions in your messages and to update data extensions with information from your landing pages.

    Use AMPscript to process information and include information from your data extensions in the body of your messages and landing pages to provide advanced personalization for the subscribers.

    How to use AMPscript in email message example:

    %%[if emailaddr == emailaddr then ]%%
    %%[
    var @URL1,
    set @URL1 = "https://help.salesforce.com/"
    ]%%

    %%= BeginImpressionRegion("Banner Placement") =%%

    To visit Help
    <a href="%%=RedirectTo(@URL1)=%%" alias="Help">go here to login</a><br />
    <br />
    <br />
    Check out the home page
    <a href="http://marketingcloud.com" alias="home">here</a><br />

    %%= EndImpressionRegion() =%%

    %%[ else ]%%
    This is the Default content!
    %%[
    endif
    ]%%

     

    Hope this will help you.

     

    Thanks

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