Activity Forums Salesforce® Discussions What is Account Scoring Mechanism in Marketing Cloud?

  • What is Account Scoring Mechanism in Marketing Cloud?

    Posted by Manish on March 31, 2020 at 11:42 AM

    What is Account Scoring Mechanism in Marketing Cloud?

    Aditya replied 6 years ago 2 Members · 1 Reply
  • 1 Reply
  • Aditya

    Member
    March 31, 2020 at 3:05 PM

    Lead scoring basically quantifies lead-company fit, and lead interest fit, to have a measure of the quality of a lead. We distinguish between lead (profile) grading and lead (activity) scoring. Lead grading is seeking to answer the question: is the lead a good fit with your perfect customer profile

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