Implementing Salesforce Customer 360 can positively impact businesses by streamlining processes and fostering a seamless customer experience. The conversation also highlights the importance of prioritization and involving consulting partners for successful implementation. Kunal shares examples of how large and small businesses can benefit from Customer 360 and emphasizes the need for organizational alignment to achieve its full potential.
2 Topic Highlights
- Salesforce Customer 360 offers a comprehensive view of customers, enabling cross-team collaboration.
- Prioritization is essential for achieving specific outcomes, such as lead generation, sales growth, and personalization.
- Involving consulting partners is crucial for successful implementation.
- Both large and small businesses can benefit from Customer 360 by aligning it with their goals and gradually expanding its use.
- Organizational alignment and commitment are key to realizing the full potential of Customer 360.
Designation:Salesforce Martech Growth Leader
About:With over six years of experience in Salesforce Marketing Cloud, Kunal is a passionate and certified leader who drives growth and innovation for a leading digital marketing agency in India. As the AVP and Head of Salesforce, he is responsible for setting up and scaling the Salesforce practice, delivering high-quality solutions, and ensuring customer satisfaction and retention.
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