Difference between Contacts and Subscribers in Salesforce Marketing Cloud

Credits : Cameron Robert

Cameron Robert from Datarati explains the difference between Contacts and Subscribers in Salesforce Marketing Cloud.

What you'll learn:
» The difference between a Contact and Subscriber in Salesforce Marketing Cloud
» How Contacts and Subscribers are related to each other
» When to use SubscriberKey, SubscriberID, ContactKey, and ContactID
» How to address Subscribers in your Data Extensions and tracking reports

-Introduction: (0:00)
-What is a Contact: (0:12)
-What is a Subscriber: (0:37)
-How to Reference Contacts and Subscribers: (1:22)
-The All Subscribers List: (3:47)
-All Contacts in Contact Builder: (4:40)
-Why Contacts are Important: (6:22)
-Summary: (7:51)

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