Data Cleansing in Salesforce and Salsa - Why it matters?

Research by Blackbaud found that 67% of data available to some nonprofits were un-mailable. That is either a lost opportunity or wasted money. This especially matters when you are a nonprofit and struggling to establish a streamlined fundraising and donor management process powered by real-time analytics.

Data cleansing is crucial before, during, and after you integrate Salsa with Salesforce. Poor data quality can affect reporting, analytics, and segmentation for effective marketing campaigns.

Watch our live webinar with Aplusify’s COO, Neeraj Garg, and SalsaLabs’ Partner Manager, Rachel Slattery, to learn tips on how to keep your data clean to ensure you get the most out of Salsa and Salesforce.

After this webinar, you’ll understand:

• Pitfalls that can occur if you do not clean data before you integrate Salsa with Salesforce.
• Type of data that is synced bidirectionally between Salesforce and Salsa Engage.
• Top reports and dashboards that can make cleaning 77data an attainable task.