Cameron Robert from Datarati demonstrates how to use Subscriber Data such as First Name or Preferred Name in your emails using AMPscript in Salesforce Marketing Cloud.
What you'll learn:
» How to Reference Subscriber Values using AMPscript in Salesforce Marketing Cloud
» How to use the IIF() and EMPTY() Functions in AMPscript
» How to nest multiple IIF() Statements
-Referencing Subscriber Values using AMPscript: (0:48)
-Using an IIF statement to choose Preferred Name: (1:54)
-Nesting IIF statement to choose the Name or a fall-back: (3:59)