AMPscript Firstname Personalisation in Salesforce Marketing Cloud

Credits : Cameron Robert

Cameron Robert from Datarati demonstrates how to use Subscriber Data such as First Name or Preferred Name in your emails using AMPscript in Salesforce Marketing Cloud.

What you'll learn:
» How to Reference Subscriber Values using AMPscript in Salesforce Marketing Cloud
» How to use the IIF() and EMPTY() Functions in AMPscript
» How to nest multiple IIF() Statements

-Introduction: (0:00)
-Referencing Subscriber Values using AMPscript: (0:48)
-Using an IIF statement to choose Preferred Name: (1:54)
-Nesting IIF statement to choose the Name or a fall-back: (3:59)
-Summary: (5:19)

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