Cameron Robert from Datarati demonstrates how the Alias tag works in Salesforce Marketing Cloud, and how you can use it to improve your email tracking capabilities.
What you'll learn:
» How the Alias tag works in Salesforce Marketing Cloud
» How to use the Alias tag and how it shows in your tracking reports
» Tips for improving your email tracking by using the Alias tag
-What is the Alias tag: (0:17)
-Showcasing how the Alias tag works: (1:49)
-Ways to use the Alias tag to improve your tracking and reporting: (6:47)