Alias Tags and Tracking in Salesforce Marketing Cloud

Credits : Cameron Robert

Cameron Robert from Datarati demonstrates how the Alias tag works in Salesforce Marketing Cloud, and how you can use it to improve your email tracking capabilities.

What you'll learn:
» How the Alias tag works in Salesforce Marketing Cloud
» How to use the Alias tag and how it shows in your tracking reports
» Tips for improving your email tracking by using the Alias tag

-Introduction: (0:00)
-What is the Alias tag: (0:17)
-Showcasing how the Alias tag works: (1:49)
-Ways to use the Alias tag to improve your tracking and reporting: (6:47)
-Summary: (8:21)

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