Salesforce’s revenue has been on a firm upward trajectory for years, and every year we see terrific growth. How do we do it? I’ll let you in on a secret. The magic is our maniacal focus on pipeline, which is the total dollar value of all the deals our sales team is working on. Watch this week’s episode to learn how Salesforce’s Sales and Marketing departments align to make it happen.
0:00 - Salesforce on Salesforce Intro
0:28 - How Salesforce drives revenue growth
1:27 - What is pipeline?
2:39 - Tip #1: Ensuring discipline & rigor
4:44 - Tip #2: Understanding each pipeline function
7:58 - Tip #3: Draw a direct line to pipeline & ACV
9:09 - Tip #4: Measuring by product, region and source
10:20 - Tip #5: Commit to weekly pipeline councils