What is Social Studio in Salesforce Marketing Cloud?

Social Studio is a one-stop solution to manage, schedule, create, and monitor posts. You can organize posts by brand, region, or multiple teams and individuals in a unified interface. Social Studio offers powerful real-time publishing and engagement.
Social Studio offers powerful real-time publishing and engagement platform for content marketers, plus the comprehensive content performance by social network and time frame. A single interface offers a fully customizable team-based collaboration platform that analyzes channel and content performance. Analyze current trends and recommend new content ideas.
With Social Studio you can:
Create and configure workspaces to quickly organize teams by region, either across the world, country, or down the street. Organize workspaces by brand or business function. You can use workspaces to promote collaboration for campaigns, content creation, and publishing.
Use workspace calendars to create and design full preview content with full preview. You can manage your future and past content calendar with fully featured planning and scheduling tools designed for teams.
Create content and schedule perfect social content tailored to specific social networks using our intelligent social network-centric platform beyond just a text entry box.
Promote your content by buying Facebook ads right from Social Studio and integrating with Social.com Ad campaigns.
Preview and approve content before going live using easy to create customized approval rules. Approval rules can protect your brand integrity and ensuring a consistent voice. Notifications for approvers appear in Social Studio, by email. If logged in and using Social Studio Mobile, notifications appear as push notifications.
Engage and respond to your social audience and focus on the changing content. You can use shortcuts and bulk actions aligning objectives, teams, and permissions with other content goals.
Automate common actions and processes to classify, report, and route content using Macros.
Measure how content is performing (either in real-time or past performance) and view the analytics by post, subgroup, label, campaign, or particular target.