Good businesses think of customer satisfaction but great businesses think of customer delight. The customer experience (CX) is one of the key differentiators for any…
Good businesses think of customer satisfaction but great businesses think of customer delight.The customer experience (CX) is one of the key differentiators for any brand. It has the power to boost digital acquisition and entice existing buyers to make recurring purchases. From startups to Fortune-500s, enterprises are constantly trying out new ways to improve their customer experience and make their brand stand out from the competition. While established companies can keep up with the rising expectations of their customers through investment in new technologies and evolved customer success strategies, small-medium businesses (SMBs) find it hard to delight customers the way their industry peers can due to traditional customer management practices. Most SMBs target customers through various channels, and while some of these reap results, others lack customer experiences. To enhance customer satisfaction levels, SMBs need to become more proactive and offer customer-centric experiences through various touch points i.e. calls, e-mails, messages, app., etc.
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