Activity › Forums › Salesforce® Discussions › What is Population in contact builder in salesforce marketing cloud? Salesforce® Discussions What is Population in contact builder in salesforce marketing cloud? Posted by Manish on September 21, 2020 at 3:37 PM What is Population in contact builder in salesforce marketing cloud? Marziya replied 5 years, 8 months ago 2 Members · 1 Reply 1 Reply Marziya Member September 21, 2020 at 3:39 PM Populations are used to categorize distinct various audiences in Contact Builder. Think of a population as the subset of the master list of people who could enter a journey. It is recommended to have no more than three populations. Log In to reply. Public All Members My Connections Only Me PublicAll MembersMy ConnectionsOnly Me Public All Members My Connections Only Me