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  • What is Population in contact builder in salesforce marketing cloud?

    Posted by Manish on September 21, 2020 at 3:37 PM

    What is Population in contact builder in salesforce marketing cloud?

    Marziya replied 6 years ago 2 Members · 1 Reply
  • 1 Reply
  • Marziya

    Member
    September 21, 2020 at 3:39 PM

    Populations are used to categorize distinct various audiences in Contact Builder. Think of a population as the subset of the master list of people who could enter a journey. It is recommended to have no more than three populations.

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