Activity › Forums › Salesforce® Discussions › What is Duplicate Rule in Salesforce? Tagged: Contacts, Database, Duplicate Rules, Records, Salesforce Database, Salesforce Implementation, Salesforce Rules Salesforce® Discussions What is Duplicate Rule in Salesforce? Posted by Shubham on January 28, 2020 at 10:53 AM What is the duplicate rule in Salesforce and how it is implemented? Anuj replied 6 years, 3 months ago 2 Members · 1 Reply ContactsDatabaseDuplicate RulesRecordsSalesforce DatabaseSalesforce ImplementationSalesforce Rules 1 Reply Anuj Member January 28, 2020 at 11:50 AM Hi Shubham, In Salesforce there are two types of Records , the records which are saved in Database are original records and other is copy of them are Duplicate Rules . For Example Contacts have multiple Leads. Log In to reply. Public All Members My Connections Only Me PublicAll MembersMy ConnectionsOnly Me Public All Members My Connections Only Me