Are there any apps that allow to measure all the leads and contacts activity in Salesforce?

Hi Audrey,

Marketo can handle some of what you are talking about, as well as tools like Infer, Bizible, etc. Just look up “Account Based Marketing” software, I am sure most of these integrate with SFDC - the issue is, of course, the added cost and complexity they bring to your lead management operations.

Thanks.