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Activity › Forums › Salesforce® Discussions › What is the Difference between Marketing cloud and pardot?

  • Shubham

    Member
    July 17, 2017 at 12:22 PM

    Hi Aman

    Marketing Cloud -

    Marketing Cloud helps you engage with your customers, or as we call it Business-to-Consumer (B2C), at scale. This means Marketing Cloud can send, push, and analyze a lot of data. Create personalized communications and 1:1 customer journeys to drive engagement throughout the customer lifecycle.

    Pardot -

    Pardot drives sales through target marketing for businesses who sell to other businesses (B2B). Pardot helps you guide prospects through the whole buying campaign.In B2B We Track sales campaigns, nurture leads, and drive results for sales.

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  • shariq

    Member
    July 17, 2017 at 1:15 PM

    Hi Aman,

    Pardot –

    Pardot is a lead nurturing and marketing automation platform from Salesforce. Engagement Studio, Pardot’s version of drip campaigns, is a significant step up from older generations of the tool. Its Engagement Programs allow you to send targeted emails based on real-time customer behavior, providing a personalized life cycle experience for your prospects. Lead scoring enables you to set and track specific responses to these various levels of engagement with your marketing efforts. Added to that you can also grade your prospects based on other information such as what industry they work in, the size of their company, or job title. Together with the scoring you can create a robust profile of potential clients, customer, or supporters.

    Marketing cloud -

    Cloud marketing is the process of an organisations efforts to market their goods and services online through integrated digital experiences, by which they are specialized for every single end user. Cloud marketing platforms are supported with third parties which maintain the platform.

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