What’s News with You?

The more customers you have, the better chance you have for repeat business. Honeydew has been growing fast, which means more customers. And with so many new accounts—and no additional sales reps—the team has had a hard time making each customer feel special.

Too much information gets diluted and important nuggets get lost within the multitude of conversations. Einstein Activity Capture has definitely helped keep emails and events logged on the relevant records. But even when reps do manage to keep up with what customers are telling them through direct communication, what about all the things customers aren’t telling reps?

Just yesterday, Tom Ato, the Relationship Manager at Honeydew, was reading the newspaper on the train home from work. On the back page of the business section, he read that one of his accounts, Food & Stuff, was in talks to acquire a competitor, Meals & Things.

This morning, Tom storms into your office, fuming about how he needs to call his contact at Food & Stuff and try to get a new deal to incorporate their expanded business. How can he stay up to date about all his customers? You reassure him you’ve already taken care of it. You and Sales Cloud Einstein have another trick up your sleeve—Account Insights.