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Get Smart with Salesforce Einstein

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  1. Salesforce Einstein Basics

    Get Started with Einstein
  2. Get Started with Einstein
    7 Topics
  3. Learn About Einstein Out-Of-The-Box Applications
    7 Topics
  4. Responsible Creation of Artificial Intelligence
    Use the Einstein Platform
    9 Topics
  5. Understand the Ethical Use of Technology
    8 Topics
  6. Learn the Basics of Artificial Intelligence
    5 Topics
  7. Recognize Bias in Artificial Intelligence
    6 Topics
  8. Einstein Bots Basics
    Remove Bias from Your Data and Algorithms
    6 Topics
  9. Learn About Einstein Bots
    6 Topics
  10. Plan Your Bot Content
    4 Topics
  11. Einstein Next Best Action
    Learn the Prerequisites and Enable Einstein Bots
    3 Topics
  12. Get Started with Einstein Next Best Action
    9 Topics
  13. Sales Cloud Einstein
    Understand How Einstein Next Best Action Works
    7 Topics
  14. Increase Sales Productivity
    5 Topics
  15. Automate Sales Activities
    5 Topics
  16. Target the Best Leads
    3 Topics
  17. Close More Deals
    6 Topics
  18. Connect with Your Customers and Create New Business
    4 Topics
  19. Sales Cloud Einstein Rollout Strategies
    Improve Sales Predictions
    4 Topics
  20. Use AI to Improve Sales
  21. Start with a Plan
  22. Set Goals and Priorities
  23. Get Ready for Einstein
  24. Quick Start: Einstein Prediction Builder
    Start Using Sales Cloud Einstein
  25. Sign Up for an Einstein Prediction Builder Trailhead Playground
  26. Create a Formula Field to Predict
  27. Enrich Your Prediction
  28. Build a Prediction
  29. Quick Start: Einstein Image Classification
    Create a List View for Your Predictions
  30. Get an Einstein Platform Services Account
  31. Get the Code
  32. Create a Remote Site
  33. Create the Apex Classes
  34. Einstein Intent API Basics
    Create the Visualforce Page
  35. Get Started with Einstein Language
  36. Set Up Your Environment
  37. Create the Dataset
  38. Train the Dataset and Create a Model
  39. Put Predictions into Action with Next Best Action
    Use the Model to Make a Prediction
  40. Learn the Basics and Set Up a Custom Playground
  41. Define and Build a Prediction
  42. Customize Your Contact and List Displays
  43. Create Recommendations for Einstein Next Best Action
  44. Create a Next Best Action Strategy
  45. Add Next Best Action to Your Contacts
Lesson 2, Topic 3
In Progress

I Have AI and Smart Assistants Down. How Does Salesforce Einstein Fit In?

Abhishek October 12, 2021
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Einstein is Your Smart CRM Assistant, and it can be viewed as two categories.

  1. Einstein Out-of-the-Box Applications
  2. Einstein Platform

Einstein Out-of-the-Box Applications

Like we mentioned in the previous section, AI is being embedded into applications we already use, and thus it is inherently surfaced throughout the Salesforce UI. Einstein works in much the same way. Just like with consumer apps, Einstein infuses AI into all of the Salesforce apps (Sales Cloud, Service Cloud, and so on)—a built-in smart assistant—so that every business user in every role, function, and industry can be assisted right inside of the Salesforce product that they use every day.

Einstein Platform

Each business operates differently, and therefore, uses Salesforce differently. The Einstein Platform includes powerful tools that allow admins and developers to build a customized smart assistant for their business. You can build an assistant that uses voice input, natural language understanding, voice output, intelligent interpretation, and agency components to better help your business interact with and understand its customers. You can also build capabilities that allow your customers to interact with smart assistants, giving quick answers to questions they have, and solving routine cases for them.

With as little friction as possible, Einstein allows all Salesforce users to:

  • Discover insights that bring new clarity about your company’s customers.
  • Predict outcomes so your users can make decisions with confidence.
  • Recommend the best actions to make the most out of every engagement.
  • Automate routine tasks so your users can focus on customer success.