Einstein Prediction Builder

Einstein Prediction Builder is a simple point-click wizard that allows you to make custom predictions on your non-encrypted Salesforce data, fast. You can create predictions for any part of your business—across sales, service, marketing, commerce, IT, finance, and even HR—with clicks, not code.

When it comes to understanding how to apply Prediction Builder to your business, ask yourself which objects and fields you want to predict.

• Do I want to predict the answer to a yes or no question? (Binary Classification)
  • Is this zip code a good opportunity for my business?
  • Will this customer attrit?
  • Does a new employee require a particular type of training?
  • Will a flight arrive on time?
  • Will a customer miss a payment?
• Do I want to predict an amount? (Regression—in Beta)
  • For what price can we sell this home for?

Say you’re a consumer goods company that sells to retail stores, and you’ve been having a large problem recently with some stores terminating their purchases of your products. Because of that, you want to provide a prediction for your service reps on whether a retail store will attrit. With Prediction Builder, you can choose the object you want to predict on, in this case “retail store” and the field you want to make a prediction for, in this case “attrition?”. Then, you bring in the dataset that includes all of the line items for retail store and whether or not they’ve attrited, along with other characteristics surrounding the customers, and AutoML will do its magic in the backend.

Finally, Prediction Builder will provide you with a percent likelihood of whether a customer will attrit (for all of the customers who have a blank field for “attrition?”), and the top positive and negative features surrounding the prediction.

Now that your service reps have this valuable information, they know which customers to engage with, and they have a better idea on how to engage with them to prevent attrition. Ultimately, this will lead to fewer lost opportunities and more revenue for your business.