AI Is Only as Good as the Data

To improve your sales reps’ productivity, Sales Cloud Einstein reviews their activities and provides recommendations and insights that steer them in the right direction. But, the key to great recommendations and insights is great data.

Just how important is data to an AI solution? Peter Norvig, an AI expert, said that mediocre algorithms with more data get better results than great algorithms with less data. According to Computerworld, the rise in AI is largely due to the availability of big data sets, which lead to better AI.

In the past, an AI solution required an entire test kitchen of data chefs who picked, cleaned, and combined your data before mixing it all up in recipes. Then, months or years later, out of the oven popped actionable insights for sales reps. Nowadays, everything—email, calendar, CRM, phone—creates trillions of data points. This deluge of information includes data on all your sales reps’ activities: their phone calls with leads, their emails to contacts, their CRM data on accounts, and much more! Sales Cloud Einstein harnesses all that data and feeds it to a flexible algorithm. Almost immediately, you get results. With Sales Cloud Einstein, you replace that test kitchen with an Easy-Bake AI Oven.

(To learn more about the importance of data quality and how to assess and improve your organization’s data quality, check out the Data Quality module.)

At Honeydew, your sales reps are constantly creating and updating data every second of the work day. You do a quick inventory of all that data.