AI Eliminates Busywork

How do AI solutions like Sales Cloud Einstein make sales reps more productive? That’s the riddle you need to solve to convince your manager, Ava, that AI can increase your team’s sales productivity. Unfortunately, answering this question is about as tough as an overcooked meatball.

You speed walk down the hall to the desk of Chip Endip, Honeydew’s leading sales rep. You ask Chip, “If you could be more productive by outsourcing one part of your job, what would it be?”

You imagine his answer might be determining the best leads to pursue, figuring out which deals need the most attention, or determining the subscriptions in danger of not being renewed. However, Chip answers with two simple words: data entry.

Everyone knows it: sales reps hate busywork. Creating CRM records, updating contact information, and logging activities all take away time from critical sales activities like developing customer relationships.

Chip isn’t alone. Reports suggest that sales reps spend less than 50% of their time actually selling to customers. (Docurated) That means they spend most of their days on administrative tasks like logging activities and entering contacts.

The results of a recent survey of Honeydew’s sales reps show just how much time is wasted on busywork. Reps reported that on average they spend nearly a third of their time logging sales activities.

Fortunately, you tell Chip, Sales Cloud Einstein includes features that automatically log sales activities and create new contacts.