Explain how Sales Analytics is different than Sales Cloud reporting.

Hi Anjali,

The points that deals with the difference between Sales Analytics and Sales Cloud Reporting are:

• Operational versus Strategic reporting: Standard reporting functionalities in Salesforce are ideally suited to track and measure performance of your sales, service or marketing team. This makes it a very good tool to follow up on the operational side of your business. The Analytics Cloud on the other hand, serves a more strategic purpose. With this tool you will be able to gain insights in why your business is doing better in some areas compared to others, or why certain sales reps have generated more leads in the last quarter.
•  Internal versus External data sources: The first difference is mainly a result of the data sources that are being used. In standard salesforce reporting, you can only use data from within your Salesforce organization. In the Analytics Cloud, you can add data from other sources.
• Snapshot versus Historical reporting: Another big difference lies in the time frame of the data being analysed. Standard reports and dashboards deliver real time metrics on how a team is doing. They deliver a snapshot of key metrics to measure performance. The Analytics Cloud is better suited to follow up on year over year comparison of performance due to the fact that you can use historical data.
• Salesforce platform versus Wave platform: To enable the use of massive amounts of data from multiple sources, the Analytics Cloud benefits from the strength of the Wave platform. Data on this platform is stored as key-value pairs with the principle of an inverted index. This ensures that you can explore the data in a fast, reliable and very flexible way.

Hi,

Sales analytics is the process used to identify, model, understand and predict salestrends and sales results while helping in the understanding of these trends and finding improvement points. ... Relevant data is mined and then analyzed in order to forecast future sales.

Oracle Sales Cloud features a wealth of business intelligence (BI) analytics and reports that help sales personnel continuously monitor and interpret their sales pipeline, team performance, forecasts, activities, customers, and more. User can find the analytics and reports throughout the applications. In addition, they can schedule reports and create briefing books with report data. On the go, Oracle Mobilytics provides quick access to reports on the Apple iPad, and integration with Oracle Sales Cloud Mobile gives personnel analytics and reports on mobile devices and tablets.

Access to Analytics Areas
In Sales Cloud, analytics are provided in various areas, including:

Infolets pages available from the springboard
Sales dashboard
Business intelligence (BI)

Hope this helps.