Salesforce Einstein is a very important feature of Salesforce CRM that uses artificial intelligence tools. Artificial Intelligence is a part of machine learning, it helps to predict customers behavior, helps to sales reps to reach out potential customers and save time, their engagement on multiple channels, what they are looking for, and provide them better customer service, product recommendations, efficiently resolve their cases, and it also helps increase the revenue. So knowledge of artificial intelligence also plays an important role in Salesforce Einstein. Here is an overview of Salesforce Einstein.
So, in short, we can define Salesforce Einstein as:
“Salesforce CRM has embedded with a lot of intelligence into the existing clouds for example there are many einstein features in sales cloud, in marketing cloud, service cloud and commerce cloud.”