This article explores Salesforce Marketing Cloud, the exclusive Einstein-powered marketing platform built on the world's most trusted CRM. Designed to foster lasting customer relationships, it…
In the world of marketing, data is everything. To make informed decisions and optimize your marketing strategies, it is crucial to measure the effectiveness of…
Platform events are an essential part of the Salesforce platform. These events are custom-defined objects that enable real-time data sharing among different Salesforce components and…
If you’ve decided to implement Marketing Cloud Connect in your organization, one of the first considerations will be how to handle Subscriber Keys from Sales or Service…
